Wednesday, December 7, 2011

Unleash Your Inner Primadonna

I got nauseated with the bevy of gorgeous shoes at the recent Primadonna launch in Shangri-La Hotel Makati. It was a last minute invitation but who could say no to a night of nothing but shoes?! 

Primadonna is a homegrown lifestyle footwear brand that carries the latest in women's footwear. It has amazingly grown from 3 stores in 2007 to a retail force of 42 at present. It's vision is to bring in select on-trend pieces that speak to a variety of fashionalities. 

The launch opened with a short fashion show styled by fashion bloggers all with different style personalities. The highlight of the night (apart from the shoes) was the reveal of the brand's latest endorser-- self confessed shoe addict herself-- Anne Curtis! 

Anne channeling androgyny with the two-tone oxfords, P1299.95
Anne is fierce with the denim pumps with animal print platform, P1499.95
Free spirited take with the beige ankle strap boat shoes, P1699.95

Primadonna couldn't pick a more perfect muse. I think Anne Curtis is truly one of the few actresses who does have great personal style. She's a chameleon and is so fitting of Primadonna's aesthetic. 

I am sure glad I went that night. I had fun meeting a lot young fashion bloggers and got to spend time with some I already know. Thanks to Denise of Primadonna and Aisa of Drowning Equilibriums for inviting and to Lana of Hautepot for keeping me company while waiting for my ride home. (I grabbed some photos from you too, as yours are just so much better than mine.) 

To unleash your inner Primadonna, visit a store near you, pop over their site and follow them on Facebook


  1. It was nice to meet you at Primadonna, thanks to Sarah! :) Hope we get to talk next time. Been following your blog for a while :)

  2. Hi Mikka :) It was nice hanging out with you there. Thanks for the ride too! I wanted to post our photo but it was blurry :(